Improve Your Marketing with Technology

Evaluating data and automating processes make a significant difference in scaling your marketing. There are thousands of marketing technologies out there, and there are solutions accessible for companies that don't have large budgets. This course will give you an overview of the marketing technology landscape and what marketing technologies to consider for your edtech company.

  • Understand how marketing technology will help your edtech company

  • Get steps for selecting the right marketing technologies for your company

  • See what marketing technology to start with

Course Content

    1. Welcome!

    2. Introduction Survey

    1. What Is Marketing Technology? And 7 Steps to Choose The Right Technology.

    2. Website Analytics Technology

    3. Lead Generation Technology

    4. Marketing Automation Technology

    5. Marketing Analytics Technology

    6. Marketing Technology Quiz

    1. What's Next: Take Action!

    2. End of Course Survey

About this course

  • $59.00
  • 10 lessons


Kristen Johnson

Founder, Wise Marketing Strategy

Kristen Johnson is the founder of Wise Marketing Strategy, where she partners with founders of education companies as a Fractional CMO (Chief Marketing Officer). As a Fractional CMO, she has helped education companies build their brands and achieve sustainable revenue growth. Before starting this company, she worked in education, leading marketing for the continuing education division at Babson College, and helped Fortune 500 companies, like Bank of America, develop marketing campaigns while she worked at award-winning advertising agencies in Boston and New York. ​ She is a marketing mentor for StartED and a member of the EDmarket, edinno, and Boston EdTech communities.

Learn How to Scale with Marketing Technology