Add Marketing Expertise to Your Company

Marketing is constantly evolving between changing technology, consumer behavior, and policies. As your company grows, you will need to bring on people with marketing expertise who keep up with the changing marketing landscape. This course will help you understand the different marketing specialties and give you tips for bringing the right people onto your team.

  • Find out how marketing team structures change as companies grow

  • Learn the different types of marketing roles

  • Get ideas for where to hire a marketing team for your edtech company

Course Content

    1. Welcome!

    2. Introduction Survey

    1. Marketing Team Structures As You Grow

    2. Examples Of Marketing Roles

    3. Where To Hire And What To Look For

    4. Marketing Team Quiz

    1. What’s Next: Take Action!

    2. End of Course Survey

About this course

  • $59.00
  • 8 lessons


Kristen Johnson

Founder, Wise Marketing Strategy

Kristen Johnson is the founder of Wise Marketing Strategy, where she partners with founders of education companies as a Fractional CMO (Chief Marketing Officer). As a Fractional CMO, she has helped education companies build their brands and achieve sustainable revenue growth. Before starting this company, she worked in education, leading marketing for the continuing education division at Babson College, and helped Fortune 500 companies, like Bank of America, develop marketing campaigns while she worked at award-winning advertising agencies in Boston and New York. ​ She is a marketing mentor for StartED and a member of the EDmarket, edinno, and Boston EdTech communities.

Learn How to Growing Your Marketing Team